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LABELS - Pakistan's Premier Life Style Store

Pakistan has evolved, its society has evolved, but most importantly its women have evolved. Long gone are the days when a woman was content with just her home and family. The new era brings forth a woman who wants it all; home, family and a successful career. Multi-tasking with household chores and professional deadlines has become the norm for the new woman of Pakistan. Fashion awareness has also spread vastly amongst the society. Women not only want to take over the world but want to look good doing it; and LABELS shows them how to do just that!

The design team at LABELS headed by Hala Syed understands how essential it is to be immaculately dressed for the professional world. It sets out to provide women with clothes that are elegant, sophisticated and chic. LABELS collections emphasize on straight cut patterns, minimalist embroidery and superb designs. It pays special attention to the minute details that are critical to complete a look. The clothes are not only inspired by the latest fashion trends but are also affordable.

In the past LABELS has retailed some of Pakistan's most prestigious designers including Maheen Khan, Deepak Perwani, Zara Shahjahan, Nayna, Samyra Rashid, Nomi Ansari and Gulabo.

Currently LABELS retails Maheen Kareem, Elan by Khadijah Shah, Umar Sayeed,Jannat & Sadaf, HSY, Ammara Khan, Faiza Samee, Sania Maskatiya, Sanam Chauhdri, Sara Shahid and many more all under one roof to provide you with a vast wardrobe choice to suit your personality and mood.

To further compliment your style LABELS offers exclusive handcrafted jewelry by Sherezad whose exquisite pieces alone can make any woman feel priceless! An architect by profession, Sherezad has ventured into the field of designing and creating jewellery, bringing with her architectural perfection and fusing it with creative designs, working with precious and semi-precious stones, blending them with gold, creating unique handcrafted pieces of jewellery.

When a woman comes to LABELS, she is in for an experience. LABELS design philosophy is to make women not only look stunning but also feel spectacular… making sure that the woman of substance is no doubt the woman of LABELS.


LABELS emerged onto a non-existent fashion scene in 1996 and pioneered casual western clothing in Pakistan. Labels has always been a proactive store, since its inception it has evolved a number of times keeping in line with ongoing international fashion trends. Labels opened the first Original Levis store in Pakistan retailing Levis & Dockers products.

Zahir Rahimtoola's vision has come a long way…. from a humble beginning LABELS has become Pakistan's premier multi-designer store retailing fine clothing, accessories, hand bags and precious jewellery essentially catering to the strong and independent woman of Pakistan.


LABELS E-COM division is headed by Ather ul Islam, a young entrepreneur with a clear vision of steering the LABELS E-COM business to a busy and successful future. Style360LABELS e-Store is a platform that unites his associates with him on the vision that every business has a global market. Ather fuels the infrastructure required to make LABELS E-COM division a true enterprise as his blend of experience and IT relationships are a big asset for the divison.

The HUM Network Story

HUM Network Ltd was launched on January 17, 2005 with its flagship channel, HUM TV. In a short span of eight years, HUM has become the numero uno general entertainment channel of Pakistan.

With HUM Network Ltd's mission being to generate outstanding content on subjects of interest - such as drama, food and lifestyle – for the majority of the populace, the network also launched the first 24-hour food channel in South Asia, Masala, and a complete lifestyle channel, Style360, which has now become the hybrid channel, HUM 2 offering HUM TV plays as well as lifestyle and fashion programming, while Style360 is now available on the web IPTV (Internet Protocol Television) only. All three channels have a die-hard fan following and are viewed the world over.

Aside from the channels, the network also boasts its own publications:

Masala TV Food Magazine is a monthly magazine for all those food lovers who want to collect their favourite recipes in both English and Urdu by their favourite Masala chefs. It is a homemaker's guide to becoming a domestic expert.

G.L.A.M is a monthly magazine by Style360 that focuses on glamour, lifestyle, arts and media. It is a must-have for today's informed woman.

Timeless Elegance is a much-sought after bi-annual catalogue that features the creation of the designers that participate in the Pantene Bridal Couture Week organized by Style360 twice a year.

Masala Cookbooks features the recipes of any one chef of Masala in a cookbook form, with recipes in English and Urdu. The first in the series, Manpasand Live@9 with Chef Gulzar has been published.

Committed to bringing the best to its viewers and readers, HUM Network greets the New Year with the resolution to continue providing quality entertainment and publications to its fans not only in Pakistan but also around the globe.

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