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LABELS - Pakistan's Premier Life Style Store


Pakistan has evolved, its society has evolved, but most importantly its women have evolved. Long gone are the days when a woman was content with just her home and family. The new era brings forth a woman who wants it all; home, family and a successful career. Multi-tasking with household chores and professional deadlines has become the norm for the new woman of Pakistan. Fashion awareness has also spread vastly amongst the society. Women not only want to take over the world but want to look good doing it; and LABELS shows them how to do just that!

The design team at LABELS understands how essential it is to be immaculately dressed for the professional world. It sets out to provide women with clothes that are elegant, sophisticated and chic. LABELS collections emphasize on straight cut patterns, minimalist embroidery and superb designs. It pays special attention to the minute details that are critical to complete a look. The clothes are not only inspired by the latest fashion trends but are also affordable.

In the past LABELS has retailed some of Pakistan's most prestigious designers including Maheen Khan, Deepak Perwani, Zara Shahjahan, Nayna, Samyra Rashid, Nomi Ansari and Gulabo.

Currently LABELS retails Maheen Kareem, Rozina Munib, Silk by Fawad Khan, JV Couture, Ambreen Farrukh, Marium Bukhari, Sanam Chauhdri and many more all under one roof to provide you with a vast wardrobe choice to suit your personality and mood.

To further compliment your style LABELS offers exclusive handcrafted jewelry by Sherezad whose exquisite pieces alone can make any woman feel priceless! An architect by profession, Sherezad has ventured into the field of designing and creating jewellery, bringing with her architectural perfection and fusing it with creative designs, working with precious and semi-precious stones, blending them with gold, creating unique handcrafted pieces of jewellery.

When a woman comes to LABELS, she is in for an experience. LABELS design philosophy is to make women not only look stunning but also feel spectacular… making sure that the woman of substance is no doubt the woman of LABELS.


LABELS emerged onto a non-existent fashion scene in 1996 and pioneered casual western clothing in Pakistan. Labels has always been a proactive store, since its inception it has evolved a number of times keeping in line with ongoing international fashion trends. Labels opened the first Original Levis store in Pakistan retailing Levis & Dockers products.

Zahir Rahimtoola's vision has come a long way…. from a humble beginning LABELS has become Pakistan's premier multi-designer store retailing fine clothing, accessories, hand bags and precious jewellery essentially catering to the strong and independent woman of Pakistan.


LABELS E-COM division is headed by Ather ul Islam, a young entrepreneur with a clear vision of steering the LABELS E-COM business to a busy and successful future. LABELS e-Store is a platform that unites his associates with him on the vision that every business has a global market. Ather fuels the infrastructure required to make LABELS E-COM division a true enterprise as his blend of experience and IT relationships are a big asset for the divison.